london now, the designer: hannah weiland aka shrimps

24-year-old Hannah Weiland aka Shrimps is making the fur fly among London's fashion scene, like a bird of paradise washing over the city and enchanting everything in it's wake. Designing faux fur coats and clutches in her studio on Carnaby Street, this...

by i-D Team
08 April 2014, 11:55am

Hannah wears coat Shrimps.

Among the collage of tiny white rabbits stuck in toilet roll's, rainbow pugs and Lenny the oh so fluffy bag charm on Hannah's Instagram, you'll find pictures of Natalie Massenet, Susie Bubble and Grayson Perry engulfed in her colourful creations. Watch out! They're so soft you could accidentally sink right in and become lost in the lush world of Shrimps...

What do you do and why do you do it?
I design Shrimps, because I love fluffy things.
What's the best thing about being a young creative living and working in London?
The other young creatives and the way young people are taken seriously and given a chance.
What's the worst thing?
The constant rain, but then again I'd hate to live somewhere where it never rained, because occasional cosy rainy days are so nice. 
How does the city inspire you?
I love going on long bus journeys and looking out the window, I always come up with my best ideas on the bus!
What are your favourite things to do/places to go for inspiration?
I love going to the park on a Sunday and spotting the dogs that look like their owners, there are so many! Like in 101 Dalmations.
Why do you think London rocks?
Because it's my home and all my best friends are here.


Photography Angelo Pennetta 
Styling Victoria Young 

Hair Tracie Cant at Premier Hair and Make-up using Bumble and bumble
Make-up Lauren Parsons at Premier Hair and Make-up using Chanel Hydra Beauty Nutrition and S 2014
Photography assistance Jack Day, Liz Seabrook
Styling assistance Andrew Glover, Florence Arnold, Laetitia Mannessier
Make-up assistance Cory Deking, Sophia Lauren, Hannah Wilson
Hair assistance Candice Edwards, Sabrina Lefebvre, Liv Holst
Photography production Lucie Newbegin and Lydia Garde at MAP
Set production Sylvia Farago Ltd
Processing Bayeux
Retouching OUTPUT

Special thanks to Lavish locations, David Bieda and Prolighting London

Fashion Designer
angelo pennetta
victoria young
hannah weiland