​happy birthday baby g!

The iconic 90s brand celebrates its 21st birthday with the launch of an exclusive new zine.

by i-D Staff
21 July 2015, 1:48pm

If you didn't own a Baby-G during the 90s, you couldn't sit with the mean girls. Whether it was Pepto-Bismol pink or pale powder blue, those iconic watches adorned the wrists of every cool kid in the cafeteria. Fast-forward to today and the brand is celebrating its 21st birthday (yes, we know, we feel old too) with the launch of an exclusive new zine called Pretty Tough Girls. 

In collaboration with street casting agency, Anti Agency, the zine features some of the most exciting young talent around from DJ Siobhan Bell to Baby Face's Nellie Eden and Claire Burman. Get your paws on a copy from Baby-G stores today. Are you feeling tough enough?



Photography Olivia Richardson

Baby G