the british fashion council and farfetch are working together to help promising young labels
Money and mentorship are the spoils.
Sophia Webster S/S16
Young British designers and fashion brands were delivered some good news this week with the announcement that e-commerce juggernaut Farfetch.com will be partnering with the British Fashion Council's charitable trust. Each year the Fashion Trust awards a handful of the country's most promising designers cash and mentoring in a bid to help them advance their brands, and the inclusion of the online fashion retailer will surely help to broaden the scope of assistance to the winners.
José Neves, Founder & CEO of Farfetch, commented that, "We hope that our team of experts across digital, e-commerce and global market expansion will prove invaluable to the designers we will be awarding grants to in May 2016."
Last year £300,000 was split between nine designers: David Koma, Emilia Wickstead, Holly Fulton, Marios Schwab, Mother of Pearl, palmer//harding, Prism, Sibling and Sophia Webster with the funds being used in production and the development of physical and online stores. The 2016 designers will be announced on Tuesday 24th May.
Text Briony Wright