break the internet this world aids day with the #safesexyselfie campaign
Think positive with Designers Against AIDS.
Today is World AIDS Day 2016 and for the second year in a row, the very good Designers Against AIDS is running its #safesexyselfie campaign. The idea is simple: you write your own (or favourite) safe sex slogan on a piece of paper, take a selfie - or have someone else take a photo of you holding it - and share on the social media platform of your choice, using the hashtag #safesexyselfie. The aim? To get people all over the world posting on World AIDS Day and beyond.
This year's ambassador is the very cool Zoe Yoko. A 14-year-old international student based in Paris, her hope is that young people will go back home, study and start learning that kids have the ability process and form their future. "One wrong decision can change your whole," she says on the campaign. "I want young people to know the risks they're taking and how they can protect themselves." What are you still reading for? Get breaking the internet, now!
Designers Against AIDS have also arranged the sale of 12 unique works in collaboration with Eastpak. With designs by Kenzo, Vetements, Nicopanda and Jacquemus among others, proceeds go entirely to DAA and are on sale now.
Text Matthew Whitehouse