beyoncé’s ivy park just dropped its new campaign

Take an exclusive first look at Laverne Cox, Grace Bol, Karen McDonald and Ralph Souffrant in the new campaign.

by i-D Staff
|
06 September 2017, 2:02pm

Ivy Park, the activewear brand co-founded by Beyoncé, has just released its latest campaign. Starring acclaimed OITNB actress Laverne Cox, international model Grace Bol, dancer Karen McDonald and male model Ralph Souffrant, for autumn/winter 17 Ivy Park is celebrating beauty and strength. "The cast exemplifies that the power of the human body and spirit are absolutely without boundaries," said the brand of its vision for the new collection. "There are no rules or limitations to their fortitude, which cannot be defined by physical attributes, spiritual or cultural differences, sexuality or orientation, or age."

"The message for this campaign is to celebrate everyone's uniqueness," says Beyoncé. "True beauty and power are born out of strength of character and defined from the inside out. There is no one standard of beauty."

Reconstructing classic sportswear shapes and silhouettes, and providing a fresh, modern take on casualwear, this season's collection features everything from fishnet to 90s streetwear-influenced pieces, and for the first time introduces a male into the mix. If it's anything like previous collections, this will fly off the shelves. Check it out below.

autumn/winter 17 Ivy Park
autumn/winter 17 Ivy Park
autumn/winter 17 Ivy Park
autumn/winter 17 Ivy Park
autumn/winter 17 Ivy Park
autumn/winter 17 Ivy Park
autumn/winter 17 Ivy Park
autumn/winter 17 Ivy Park
autumn/winter 17 Ivy Park
autumn/winter 17 Ivy Park