the triumphant return of prada's cult, futuristic sports line
The Italian luxury house is dressing nightlife tribes once more.
This article originally appeared in i-D's The Earthwise Issue, no. 353, Fall 2018.
In the late 90s, Prada Linea Rossa paved the way for fashion’s sportswear obsession, pioneered high-tech luxury, and dominated the UK garage scene. Fast forward to the here and now and the Italian luxury house is resurrecting its cult, futurist sports line to dress nightlife tribes once more.
Photography Daniel Jackson
Fashion director Alastair McKimm
Hair Esther Langham. Make-up Sally Branka at LGA Management using Apotheosis-Le Mat de CHANEL and CHANEL Le Lift. Photography assistance Jeffrey Pearson and Tim Hoffman. Styling assistance Maggie Holladay, Madison Matusich and Ava Langham. Hair assistance Gabe Jenkins. Make-up assistance Juliette Perreux. Production Christiana Mecca. Casting director Samuel Ellis Scheinman for DMCasting. Retouching Gloss Studio New York. Models Fatou Jobe at Statement Management. Imari Karanja at IMG.