​billionaire boys club and icecream flagship opens in london

The new Soho store is only the brand’s third, following on from NYC and Tokyo.

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24 March 2015, 10:56am

European fans of Billionaire Boys Club and ICECREAM rejoice! Their first permanent store on the continent opened at the weekend and will be stocking each brand's collections, plus Pharrell's adidas and Comme des Garçons collaborations. It's their third store, following on from New York, which opened its doors in 2007 and Tokyo, which started doing business back in 2012. There will be exclusive "LDN" t-shirts and caps, which will have BBC fanatics crossing the globe to get their hands on. Girls who love the label will also be pleased to hear that the Billionaire Girls Club product is being reintroduced here this summer too.

Billionaire Boys Club, 36 Marshall street, London W1 7EY

bbcicecream.eu