dior refurbish christian dior’s chateau, growing flowers for fragrances
The couture house realise Monsieur Dior’s dream and restore his Provençal home.
Grasse is the historic home of French fragrance, the centre of the Provençal lavender and rose fields. There lies La Chateau de La Colle Noire, where Christian Dior spent his final years. In accordance with his wishes, Dior have now fully restored the Chateau to its former glory, surrounded by lush flower gardens -- it was the flowers of Grasse that first inspired Monsieur Dior to create his iconic fragrances, including Miss Dior, Diorama and Eau Sauvage.
With the chateau's restoration, Dior's now more present than ever in the region. They've moved the Perfumer-Creator, François Demachy, and his laboratory to the Fontaines Parfumées site, continuing his work with local cultivators to find the best fragrances -- evidently Dior believe that the best way to innovate is to embrace their sweet smelling past.
Text Charlotte Gush
Photography courtesy Parfums Christian Dior