london adds a mini fashion ‘week’ for pre collections
The British Fashion Council have tagged three days onto the end of the mens’ shows for pre season.
House of Holland eyewear
The British Fashion Council have announced that London will be getting another mini fashion 'week' for pre collections, which will start on the final day of the men's shows and run for three days, between June 15-17.
A BFC showroom will be held on June 15 and 16 at The Hoxton Hotel, showcasing pre collections from young London design talent Marques'Almeida, Phoebe English, Huishan Zhang, Zoë Jordan and Alexander Lewis, under the group name The Hoxton Collective. There will also be showrooms, presentations and salon shows in sites around London until June 17 from big name designers including Roksanda, Osman, House of Holland and Burberry, amongst others. BFC Chief Exec Caroline Rush told the New York Times, "The aim is to help buyers, press and brands to coordinate London dates, rather than overcrowding a schedule or duplicating activity."