petra collins is gucci's snapchat-loving new muse

Follow Petra behind the scenes at Gucci’s fall/winter 16 campaign shoot in Tokyo.

by Lula Ososki
04 April 2016, 1:46pm

Since Alessandro Michele took the reigns in January 2015, Gucci has had a string of modern creative muses including Hari Nef, Florence Welch, and Jared Leto. Now it's talented photographer and artist Petra Collins' turn to fill the Gucci boots. After making her runway debut at the Italian brand's fall/winter 16 show, Collins has now been revealed as one of the stars of the upcoming campaign, which is currently being shot by Glen Luchford in Tokyo.

While we'll have to wait a little longer to see the campaign itself, fortunately Petra has taken us along for the ride on her first ever visit to Tokyo via the Gucci Snapchat account, giving followers an insider peek into her antics in Japan's capital, including on-set curl taming, emoji enhanced dance moves, and reports from the bus en route.


Text Lula Ososki

Petra Collins
Glen Luchford
fall/winter 16
autumn/winter 16