the first ‘ab fab’ trailer is here, sweetie!

Crack a bottle of Boli, darling -- dynamic duo Patsy and Eddy return in a new commercial for the revamped Monsoon PR.

by Emily Manning
18 February 2016, 3:40pm

Just ahead of London Fashion Week, our favorite narcissistic, chain smoking, British fashion mavens Edina Monsoon and Patsy Stone have returned in a brand-new trailer for the upcoming adaptation of cult TV series Absolutely Fabulous. The trailer arrives in the form of an overtly cheesy Sandals Resort-style commercial for Edina's PR firm, Monsoon.

Soundtracked by Jane Birkin's whispers in Serge Gainsbourg's sexy 70s track "Je T'aime" -- and narrated by a Robin Leach-sounding voice -- the ad is a stereotypical slice of luxury. Pats and Eddy lounge on a speed boat, stroll on the sand, and share drinks (duh) with a couple of bachelors they find on the beach. "Eat your heart out Saatchi & Saatchi... It's a new dawn in advertising as Monsoon PR branches out," the film's official account tweeted of the commercial.

Given all the hype surrounding the film's star-studded cameos (Kate Moss sipping champagne and having a smoke while wading through water in a full sequin gown, anyone?), it's interesting the team chose not to cram celebs and clothes into the 50-second spot. Whatever new direction Monsoon PR takes, we're excited to see what dysfunctional misadventures the pair get up to in the film (ones Saffron will reluctantly rescue them from). 


Text Emily Manning

Absolutely Fabulous
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