the first ‘ab fab’ trailer is here, sweetie!

Crack a bottle of Boli, darling -- dynamic duo Patsy and Eddy return in a new commercial for the revamped Monsoon PR.

by Emily Manning
|
18 February 2016, 3:40pm

Just ahead of London Fashion Week, our favorite narcissistic, chain smoking, British fashion mavens Edina Monsoon and Patsy Stone have returned in a brand-new trailer for the upcoming adaptation of cult TV series Absolutely Fabulous. The trailer arrives in the form of an overtly cheesy Sandals Resort-style commercial for Edina's PR firm, Monsoon.

Soundtracked by Jane Birkin's whispers in Serge Gainsbourg's sexy 70s track "Je T'aime" -- and narrated by a Robin Leach-sounding voice -- the ad is a stereotypical slice of luxury. Pats and Eddy lounge on a speed boat, stroll on the sand, and share drinks (duh) with a couple of bachelors they find on the beach. "Eat your heart out Saatchi & Saatchi... It's a new dawn in advertising as Monsoon PR branches out," the film's official account tweeted of the commercial.

Given all the hype surrounding the film's star-studded cameos (Kate Moss sipping champagne and having a smoke while wading through water in a full sequin gown, anyone?), it's interesting the team chose not to cram celebs and clothes into the 50-second spot. Whatever new direction Monsoon PR takes, we're excited to see what dysfunctional misadventures the pair get up to in the film (ones Saffron will reluctantly rescue them from). 

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Text Emily Manning

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