watch the trailer for our new documentary, 'the plastic age'
Find out how Pharrell and G-Star are working together to fish 700,000 tons of plastic out of our oceans.
We all talk about the Stone Age, the Iron Age and the Bronze Age, but what era are we living in right now? People are starting to refer to us as the far less romantic Plastic Age. We make 288 million tons of plastic a year, and unlike paper, metal, glass or wood, it does not oxidize or biodegrade. Instead, it ends up in our oceans, making the ratio of plastic to plankton 100:1.
There's even an area in the Pacific Ocean called the Great Pacific Garbage Patch, thought to be the size of Texas and made up almost entirely of discarded plastic. Over the last 50 years, an estimated 700,000 plastic bottles have ended up in the big blue, worked their way way up the food chain and ultimately into the blood of humankind. We literally are plastic people.
The way to make use of the Great Pacific Garbage Patch? Bionic Yarn. Bionic Yarn is a progressive textile producer that turns plastic into fiber, turning the fiber into clothes. Our documentary The Plastic Age, directed by Jake Sumner and creative directed by Pharrell Williams, dives right into the heart of the problem, and studies RAW for the Oceans, a partnered initiative from Parley for the Oceans, G-Star RAW and Bionic Yarn.
Watch the trailer here or catch the full documentary on April 15 on i-D.co: