Find out how Pharrell and G-Star are working together to fish 700,000 plastic bottles out of our oceans...
We all talk about the Stone Age, the Iron Age and the Bronze Age, but what era are we living in right now? People are starting to refer to us as the - far less romantic - Plastic Age. We make 288 million tonnes of plastic a year, and unlike paper, metal, glass or wood, it does not oxidise or biodegrade, instead it ends up in our oceans, making the ratio of plastic to plankton 100:1.
There's even an area in the Pacific Ocean called the Great Pacific Garbage Patch, thought to be the size of Texas and made up almost entirely of discarded plastic. Over the last 50 years, an estimated 300 million tonnes of the stuff has ended up in the big blue, worked its way up the food chain and ultimately into the blood of humankind. We literally are plastic people.
The way to make use of the Great Pacific Garbage Patch? Bionic Yarn. Creative Directed by Pharrell Williams, Bionic Yarn is a progressive textile producer that turns plastic into fibres and makes them into clothes. Our documentary The Plastic Age, directed by Jake Sumner, dives right into the heart of the problem, and studies RAW for the Oceans, a partnered initiative from Parley for the Oceans, G-Star RAW and Bionic Yarn.
Watch the trailer here or catch the full documentary on 15th April on i-D.co