virgil abloh is designing nike product for serena williams


by Claudia Tilley
13 August 2018, 7:09am

Image via Flickr

Virgil Abloh has just announced a new project via Off-White’s Instagram — a collaboration for iconic tennis player Serena Williams. There’s not a lot of detail yet, but the Instagram post features classic Off-White text over a Nike Swoosh and reads: Virgil Abloh for Serena Williams "QUEEN".

The post also tagged the NikeCourt account suggesting the collaboration could be about performance just as much as style. Fashion’s venture with tennis has been something else this year, with skate label Palace dropping a tennis-themed collaboration with adidas right before Wimbledon. The Palace x adidas range was even worn on court by adidas team members at Wimbledon.

The announcement of Off-White x Nike x Serena Williams has come ahead of the U.S Open, which is set to begin on August 27. Shall we hazard a guess and suggest Serena will be repping head to toe Off-White when she hits the courts?

Virgil Abloh
Serena Williams