fashion writers, bloggers and models pledge to try to say something nice

After all, who is innocent of never making a snarky comment about someone else's look?

by Wendy Syfret
24 June 2016, 5:03am

Anyone who has ever been online knows the internet can be a pretty mean place. Mix in fashion, style and public opinion and people can be far more critical behind a screen than they'd ever be in real life. But some of the world's best loved fashion voices have teamed up with Amazon for a new campaign encouraging people to say something nice. It's a simple message, but it can sure go a long way.

In the video bloggers Susie BubbleCamille CharriereSamar Seraqui de ButtafocoMasha SedgwickFreddie Harrel and Gala Gonzalez join model Clementine Desseaux and designer Hana Tajima to share their experiences of being cruelly judged online. Susie remembers being compared to a clown; Masha observes, "many social network users are anything but social"; Clementine says she's been made to feel ashamed for being on TV and Hana notes "an offhand comment can stick with us for a lifetime".

They all share not only how this judgement made them feel, but also admit to being guilty of thinking less than flattering things about other's appearances in the past. This is where the message really lies — after all, is anyone innocent of never making a snarky comment about someone else's look?

By the end they pledge to say something nice and reject negative comments, and Hana calls for everyone to "make fashion and social media a place where you can experiment without fear of judgement." We have to say, we couldn't agree more. And may we add, you look really cute today.


Text Wendy Syfret
Screengrab via YouTube

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