check out the winners of the uk music video awards
Directors Romain Gavras, Hiro Murai and CANADA were recognised, with Beyonce's stylist taking the i-D award for Best Styling in a Music Video.
The UK Music Video Awards took place at London's Roundhouse on Thursday, bringing together directors, producers and creatives from all over the industry for a celebration of the finest music videos, music documentaries and live coverage, presented by Adam Buxton of The Adam and Joe Show and BUG fame.
In the i-D sponsored category Best Styling in a Music Video, Marni Senafonte won the award for her incredible work on Beyoncé's LEMONADE. The visual for Formation brought together iconic looks from Gucci and Roberto Cavalli, along with streetwear giants YEEZY and Hood by Air to tell a fashion story as compelling as the much hyped personal narrative.
Best Director went to Pulse's Ninian Doff, for memorable Bond-style videos for Miike Snow, and the tongue-in-cheek, sting-in-flower video for Run the Jewels' Love Again.
Video of the Year was awarded to the inimitable Romain Gavras for his mindblowing promo for Jamie xx's Gosh, shot in China at a scaled down replica of the Eiffel Tower. Best New Director went to 24-year-old Oscar Hudson who has already made work for Radiohead and Darwin Deez, whilst Best Video Artist went to Massive Attack for their exciting recent outputs.
Music videos can be an exciting hive for young talent with creative ideas, and it's important that we take time to celebrate. Nights like this prove that music promos truly have a place, and that British talent in the industry is thriving.
Text Tom Ivin