5 directors shaping the future of music videos

Who are the next Hype Williams and Michel Gondrys? Press play on a new generation of directorial talent.

by Emily Manning
29 July 2015, 2:35pm

Just because MTV has more teen moms than moshpits these days doesn't mean the music video is dead. If you're like us, you've probably already binge watched all of Jesse Kanda's abstract FKA twigs and Arca collaborations, or stopped by MoCA to catch Kahlil Joseph's Kendrick Lamar installation. But as for the next Grace Ladojas and Grant Singers? We've rounded up five promising directorial talents to keep your eyes on, from Ratking collaborator Eric K. Yue to the mysterious collective behind a David Lynch-leaning cheerleader video. 

Eric K. Yue: Back in March, we premiered 23-year-old Scandi songstress Okay Kaya's day-dreamy visuals for her single Damn, Gravity. The psychedelic selfie-style video was directed by Eric K. Yue, the New York based talent also behind a trio of gritty Ratking videos: the King Krule co-sign So Sick Stories, Chinatown anthem Canal, and Wiki's spitfire solo effort WikiSpeaks. Yue also served as the Director of Photography on IS -- the short experimental documentary The Harrys directed about Proenza Schouler designers Jack McCullough and Lazaro Hernandez -- so we're hoping his lo-fi aesthetic find its way into more fashion focused projects in the future.

Lucy Luscombe: From Skepta and Dev Hynes swapping verses in front of a fleet of double decker busses to the girls of Juce playing voo-doo in pet shops and crappy cafes, Lucy Luscombe's videos showcase London's creative class in its natural habitat. While the young British creative has worked with Cara Delevingne and Georgia May Jagger for Vogue, we're also into her strolls around the block with teenage boys and trippy new age trust falls.

R113: Little is known about this Los Angeles-based film collective -- actually, they only joined YouTube a week ago. But the three-piece collective's lone upload, Lorn's Acid Rain music video, already has us stoked to see what's up next for the gang. The three minute, single-shot video features bloody cheerleaders dropping it low, illuminated by the buzzy neon signs of a deserted 50s diner. Between the greasy spoon setting and the cheer squad's red and white vintage uniforms, the video is serving some serious Twin Peaks vibes (might that 'R' embroidery be a nod to the spooky series' Double R Diner?)

Ada Bligaard Soby: Although the Danish filmmaker and photographer works on a variety of projects from fashion films to art installations, her recent music video Hitchhiker has us hoping for more musically minded releases. Incorporating music from Parisian three piece Tristesse Contemporaine, Ada's film featured homeless teens including a 20-year-old ex Marine her producer met at a Venice Beach skatepark to an 18-year-old drifter from San Diego. Shot in a VHS-style aesthetic, the portrait of roadside wanderlust looks and feels like a Harmony Korine home movie. The piece even got her shortlisted for the Cannes Lions' Young Director Award.

Laurie Lynch: The young UK-based director has teamed up with new school Britpop talent Oscar Scheller for two videos. Lynch captured disaffected youth dancing in Daffodil Days, but took Beautiful Words -- the title track off Oscar's recently released EP -- in a trippier, technicolor direction. As Scheller's sweet guitar sounds continue to captivate an audience far outside his native London, we're hoping Lynch's visuals accompany whatever's up next for the modern day Morrissey. 


Text Emily Manning
Image via YouTube

music video
Ada Bligaard Søby
Laurie Lynch
Lucy Luscombe
Eric K. Yue