missoni's new campaign makes winter look positively balmy

Missoni's Harley Weir-lensed vision of winter doesn't look warm: it looks hot.

by Isabelle Hellyer
25 July 2016, 9:22am

Missoni stays close to home for their autumn/winter 16 campaign, shooting at the adjacent Segrino and Alserio Lakes just an hour from their Verase headquarters in Northern Italy. Though it's a winter campaign, the water is welcoming and they ooze warmth.

Frederikke Sofie Falbe stars, donning colourful oversized jumpers and coats with a sliver of skin here and there. The 17-year-old Dutch model fronted i-D this year, musing on beauty and realness: "I feel most beautiful when I'm natural and look like myself. I think beauty is about who you are," she told us at the time. Frederikke must then feel right at home in these low-key images.


Text Isabelle Hellyer 
Photography Harley Weir courtesey of Missoni

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autumn/winter 16 campaign