watch an exclusive film of sam smith for balenciaga
The British singer stars in Alexander Wang’s menswear campaign for the French fashion house.
British singer-songwriter Sam Smith stars in Balenciaga's autumn/winter 15 menswear campaign, his first ever major fashion campaign. The black and white photographs and a short fashion film that we can exclusively reveal, below, were both lensed by Josh Olins; Sam Smith appears in a domed, stone-walled space, with blocks of ice positioned in the middle on a rough slate table. The environment mirrors the themes of the Balenciaga autumn/winter 15 menswear collection, which is inspired by the purity of forms found in nature.
Balenciaga Creative Director Alexander Wang exclusively told i-D, "It has been a longtime dream for me to collaborate with Sam Smith at Balenciaga and an honor. Sam Smith is an international star and the voice of our generation but for this special project we thought of ways to convey a more mysterious side to his persona, something unexpected and subtle."
Smith looks to be deep in thought as he paces through the space, his image refracted and multiplied, with light glinting on his signature cross ear-piercing and rockabilly quiff. The ice block is smashed symbolically on the dark slate and Smith is followed by a shadow that doesn't seem to be his.
"I am absolutely honoured to have been chosen to be the face of Balenciaga," Sam Smith says, adding that, "I have been a devoted fan of the brand for a while now. I love how intimate it feels, and how involved Alexander has been and is with the brand. I never in my wildest dreams thought I'd be wearing these clothes let alone modelling them. So this is a dream come true, and I hope the beginning of a lovely long relationship with Alexander and the House."
Photography / Videography Josh Olins
Art Direction Christopher Simmonds
Styling Robbie Spencer
Hair Matt Mulhall
Grooming Pep Gay
Music Andy Stott