​exclusive: dreaming of yorkshire with alasdair mclellan and margaret howell

Alasdair McLellan takes us to the romantic moors of Bishopdale for Margaret Howell’s fall/winter 16 campaign.

by Tish Weinstock
21 July 2016, 1:09pm

Off to Yorkshire, to the dreamy moors of Bishopdale, where elfin beauties roam dressed head to toe in Margaret Howell. Starring ethereal beings Erika Linder and Gustav Frich, Alasdair McLellan's fall/winter 16 campaign for Margaret Howell totally embodies the spirit of the British countryside.

"I feel Alasdair has a certain characteristic Northern straightforwardness," reflects Margaret. "A sensibility for the real and genuine. He also enjoys shooting with black and white film, works tirelessly, and only stops when he knows he's 'got it'."

Shot in black and white, and set amongst the beautiful moors of North Yorkshire, the campaign compliments the clean lines and relaxed silhouettes that make up both the menswear and womenswear collection. Just looking at the images makes you want to throw on a cosy argyle sweater, an A-line skirt, and some chic brogues and head for the hills.


Text Tish Weinstock
Photography Alasdair McLellan for Margaret Howell

Erika Linder
Alasdair McLellan
margaret howell
gustav frich