drake is selling his merch on the bowery in nyc
'Revenge' will be open August 4-7 at 208 Bowery, coinciding with the rapper's joint tour with Future.
It's not just those with tickets to Madison Square Garden who can score a keepsake from Drake and Future's "Summer Sixteen" tour when it hits NYC this Thursday and Friday. From August 4 through 7, the Bowery will play to home to a Drake pop-up merch store called "Revenge" — presumably taken from a lyric from the tour's titular Jay-Z/Kanye/Obama/Meek Mill diss track, in which Drizzy raps, "I'm out here looking for revenge, all summer sixteen." Located at 208 Bowery, the pop-up will sell threads adorned with Drake's own face, Drake's dog Diamond's face, and various slogans from the tour.
Temporary IRL stores have lately become a prime source of revenue for artists, with Justin Bieber, Kanye, Rihanna, and Drake himself all installing buzzy pop-ups both here and abroad in recent months. Future will also be hosting his own one at 76 Wooster Street in Soho, which is open through August 8.
Text Hannah Ongley
Image via Instagram