take a weekend away with miu miu's autumn/winter 16 campaign

For its latest campaign, the iconic fashion house teams up with Alasdair McLellan for the first time.

|
29 June 2016, 5:36pm

For his debut campaign for iconic fashion house, Miu Miu, Alasdair McLellan whisks us away for a lost weekend, on the enchanted grounds of Houghton Hall. Starring American actress, Amanda Seyfried, and a cast of enigmatic characters - The Player, The Ingénue, The Whisperer - Found Narratives captures the carefree and playful attitude of the new Miu Miu girl, styled by Katie Grand. The rich history of the Norfolk estate chimes with the craftsmanship and heritage of the clothes - a pearl slipper here and an oversized filled collar there. But perhaps it's Houghton Hall's great motto, "any hour for my friends" which sums up the campaign best.

Credits


Text Tish Weinstock
Image via Instagram