​farfetch relaunches with menswear on their mind

The global indie boutique e-tailer has had a refresh, with Usher featuring in a launch campaign curated by Swizz Beats for their beefed-up menswear offering.

by Charlotte Gush
24 June 2015, 5:30pm

Having snapped up iconic London boutique Browns in May, Farfetch have just run a successful round of investment that values the company at £1 billion and relaunched their website with seriously beefed-up menswear offering, in both the store and editorial department. The store represents the full gamut of men's fashion, from the new big names like Craig Green, J.W. Anderson and Christopher Kane, to storied French houses including Saint Laurent and Givenchy.

To celebrate the relaunch, Farfetch teamed up with Swizz Beats to curate their first ever Men's Best Dressed list. Smart tailoring, modern jersey and awesome sneakers abound in the accompanying shoot, starring the very dapper Usher alongside NBA player Carmelo Anthony and perfumer Ben Gorham.

Last autumn/winter Farfetch's menswear sales grew at twice the rate of the womenswear and they have an even bigger selection this season, with over 110,000 items from independent fashion boutiques around the world, from Japan to Germany, Poland and the UK. Included on their roster is Parisian boutique L'Eclaireur, one of the first to stock Dries Van Noten and Ann Demeulemeester; neighbouring L'Espionne, a historic champion of emerging designers including Off White and Raf Simons; London's House of Liza, who stock archive vintage Gaultier; US boutique American Rag, a Chinese fashion brand specialist; and loads more.