more of the best spring/summer 16 campaigns

As the New Year rolls in we say goodbye to the faces of yesteryear and welcome in those of 2016. From Céline’s cut-and-paste craftwork to Marc Jacobs’ diverse and equal America, here’s part two of the top spring/summer 16 campaigns as they happen.

by Felicity Kinsella
12 January 2016, 9:45am

Employing good old-fashioned cut-and-paste methods, Céline's spring/summer 16 campaign images are strikingly simple and simply striking. Shot by Juergen Teller, it features previous i-D cover girl Karly Loyce, and new faces Regitze Christensen and Vera Van Erp.

Assembling a new creative team to shoot the campaign this season, Creative Director Clare Waight Keller enlisted the fresh, young eyes of i-D fave Theo Wenner as her photographer. Shot in the sunnier climes of Buenos Aires, ombré silk dresses, coloured lace and denim flares worn by Céline Bouly, Ari Westphal, Antonina Petkovic and Ilvie Wittek, are drenched in glorious sunlight.

The ones who won't get out of bed for less than $10,000 a day are reunited in Balmain's super spring/summer 16 campaign. Naomi Campbell, Cindy Crawford and Claudia Schiffer steal the show as they join Olivier Rousteing's usually Gen Z-led #BalmainArmy. Shot by Steven Klein, Rousteing revealed the reasons behind his casting decision on Instagram: "U made me love FASHION yesterday , U make me love FASHION today , and U re going to make me Love FASHION in the FUTURE [sic]."

Kate Moss and Daria Werbowy were left completely to their own devices on the paradise island of Mustique for this seasons Equipment campaign. With Daria taking on the role of photographer, and Kate playing stylist, the pair went back to basics on a black and white, retro couples holiday.

Faustine Steinmetz
For her debut campaign, denim deity and disbeliever in fast fashion, Faustine Steinmetz, chose models who were both beautiful and represented real women. Susanne Knipper, Raphaele, and Lou Maria were styled by Georgia Pendlebury and photographed by Arnaud Lajeunie.

Marc Jacobs
We're still waiting to see the full cast of Marc Jacobs' latest campaign (the rest will be revealed on his Instagram in the upcoming weeks), but judging by the first reveal of The Matrix co-director Lana Wachowski, who came out as transgender in 2012, it's set to be an inspiring line up.

marc jacobs
ad campaigns
spring/summer 16
faustine steinmetz
ss 16