adele's hello goes vevo platinum faster than any other artist
The i-D cover star hit 100 million video views in just five days, knocking Miley Cyrus off the top spot.
Adele's long-awaited and glorious return with single Hello is now a double Vevo record holder. Having smashed the music channel's view count record in the first 24 hours after release, racking up 27.7 million views, the i-D cover star has now become the fastest artist to achieve "Certified" status on Vevo, racking up 100 million views in just five days, beating Miley Cyrus's Wrecking Ball to the target by a whole day.
Vevo say that artists who reach Certified status "have achieved a similar milestone to that of the RIAA's Gold and Platinum certification for audio".