topman design kicks off lc:m with a trip to the seaside

This season Topman took us to the beach and on a tour through British fashion history.

by Felix Petty
10 June 2016, 5:45pm

Topman Design started London Collections: Men with a rollercoaster ride through British fashion's tribal affiliations and musical memories, and refracted it through the sunshine and the seaside. There were obvious nods to the mods and rockers who tore up across Brighton and Margate on Bank Holidays in the past, and more oblique references to 80s casuals, early Ibizan ravers, Teddy Boys, and Pearly Kings, in a show that was an eclectic mash-up of the best of British.

In a season that's started with questions over the future of the menswear fashion week, as more and more brands bring together their mens and womenswear lines, Topman Design threw back through menswear's vital place in the cultural landscape. Fashion beyond the fashion industry, born on the streets (or beaches in this case) referencing the way fashion intersects with music to create tribal subcultural gangs, soundtracked here by Trevor Jackson, who crafted together The Last Shadow Puppets, The Streets and Shy FX's junglist anthem, Original Nuttah for the show.

The seaside was the place though, with sweaters emblazoned with picture postcard homages to Margate, Torquay, Southend, The Isle of Wight, and Blackpool, and the models doused with sunkissed sunburned faces and fresh-out-the-sea hair. The colour palette was predominantly pastel, pearlescent pinks, dove greys and light blues, and elsewhere popping flashes of brightness and dark came in tracksuits and Teddy Boy cut suits, respectively.

It was a defiant, new take on British fashion's magpie-ing from other cultures, principally Italy, and the symbiotic relationship formed by football fans in the two countries, with English fans cherry picking Italian sportswear and reimagining it for British climates, and the beach-to-club wear of Ibiza. Here they were recrafted again, punched through with British iconography of roses, and motifs plucked from the seaside, kicking the summer off.


Text Felix Petty
Photography Piczo

London Collections: Men
topman design
spring/summer 17
ss 17