want to know the secret formula to supermodel success?
Scientists have worked out the ideal height, size, hair and eye color you need to rule the runway.
Want to be the hottest thang at fashion week? Indiana University researchers have got the criteria you need to meet! They've created an algorithm based on hair and eye color, height, hip, waist, dress size, shoe size, modeling agency, runways walked, Instagram activity, followers and likes to predict the success of any new face at New York Fashion Week. And - shocker - if you're taller, skinnier and have more followers on Instagram, you're more likely to book a show.
Carrying out their research between September and December last year, taking stats from models in the Fashion Model Directory, and monitoring their Instagram use, the IU researchers predicted with an 80% accuracy rate who walked the most shows the following season (fall/winter 15 in March).
Not surprisingly, you're more likely to book a show if you're signed to one of the top 20 modeling agencies, are an inch taller than the average model, and do not have a larger-than-average dress, hip or shoe size. Aside from your looks and representation, Emilio Ferrara, a computer scientist at the University of Southern California who conducted the research at the IU, argued that, "Instagram is as important as being cast by a top agency in terms of its ability to predict success on the runway." Frequent posting on the social media giant mean your chances of booking a show are up 15%, as The Kendall Jenner Effect pointed out earlier this year, where more and more brands won't even consider a model with fewer than 10,000 followers.
Out of the 15 models the IU algorithm was applied to, eight were predicted to achieve greatest popularity and seven were predicted the lowest. Out of these, six in each category were accurately identified. The six most successful of fall/winter 15 were Sofia Tesmenitskaya, Arina Levchenko, Renata Scheffer, Sasha Antonowskaia, Melanie Culley and Phillipa Hemphrey.
With New York Fashion Week kicking off September 10, can you predict the hottest new faces of the season?