the latest palace x adidas parody promo goes 'planet earth'
Do you think David Attenborough has one of the London skate kings's velour tracksuits?
Palace's latest adidas collaboration has landed, and so has the ad for it. It's a solid parody of those esoteric sportswear ads that gesture vaguely at performance and achievement, but Palace makes all that typical talk of triumph sound much less poetic. "What are we?" a voiceover asks, "Where are we going? When we get there, will there be wifi?"
i-D cover boy Blondey McCoy is running up a hill all the while, with Planet Earth-style stock footage appearing every now and then. It it inspiring? We're not sure. Does the velour tracksuit look good? Absolutely.
It's not Palace's first pisstake-turned-ad. Hopefully, you've already seen the Jonah Hill-led video espousing the virtues of the London skate brand's earlier collaboration with Reebok. If not, please do — we called it "the best/worst" fashion film of all time. Now, these two shorts probably tie.
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Text Isabelle Hellyer
