zoë kravitz and anna ewers star in the latest balenciaga campaign
The label's first campaign after farewelling creative director Alexander Wang proves his legacy remains.
Dreamy doesn't even begin to cover Balengiaca's latest campaign. The lush spread features it-model Anna Ewers, alongside actress-slash-musician Zoë Kravitz, and looks like the pair rolled home from the club at 5AM after sweating through their party dresses. The images see them collapsed-elegantly-over their couch, by their pool, or just in the middle of the floor. Basically, this is eternally better than any afterparty you've ever been invited to.
The images also form the label's first campaign since Vetements' Demna Gvasalia replaced Alexander Wang as Creative Director. Balenciaga have kept the eternally busy Steven Klein behind the lens—he also photographed the label's sexually charged autumn/winter 2015 campaign.
It's interesting to note Anna Ewers is the longtime muse of Alexander Wang. Speaking of their relationship, casting director Anita Bitton once noted "when a designer sees a model that he loves, you know, that designer-muse relationship is unbreakable." Anna's inclusion in the campaign proves the label isn't abandoning the spirit Wang imbued the brand with—they're simply building on it.