80s kids: dream wife go retro in sporty new video
The new clip for Kids is an ode to female friendship, eating flowers and early MTV graphics.
i-D's favourite Icelandic-English art school riot grrrls Dream Wife are back with the second video from their debut record EP01. Continuing the lo-fi tip of their first video, for Hey Heartbreaker, the new clip for Kids was filmed at Central Saint Martins, and is directed by Aidan Zamiri -- who appears in i-D's film about Charles Jeffery and his club night LOVERBOY.
An ode to female friendship and, err, eating flowers, the video for Kids is described as "an abstract fantasy of sporting triumph," and sees band members Rakel Mjöll, Alice Go and Bella Podpadec hang out in a pink and blue world of athletic equipment with on-point 80s sports day styling from Paolina Alexandra Russo -- think visors, sliders, shell suit jackets and rackets -- with a million great make-up looks by Olivia Sonia Pudelko, all blended by Zamiri with retro MTV-style graphics and effects and grainy VHS cuts.
The video's release coincides with the announcement that Dream Wife have signed to indie label Lucky Number, who describe them as "the most exciting new band in the UK". EP01 is available on iTunes right now, but the band are also release it on limited edition 12" vinyl on Friday 29 July, on Cannibal Hymns records.
Dream Wife will play four gigs in Brighton over the next three days, as part of the Alternative Great Escape, then heading to Bristol, Nottingham and London, with a set at Visions festival on 6 August.
Text Charlotte Gush
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