art school riot grrrls dream wife go 80s in sporty new video
The new clip for 'Kids' is an ode to female friendship, eating flowers, and early MTV graphics.
Dream Wife, i-D's favorite Icelandic-English art school riot grrrl group, is back with the second video from its debut record EP01. Continuing the lo-fi tip of its first video, Hey Heartbreaker, the new clip for Kids was filmed at Central Saint Martins, and is directed by Aidan Zamiri -- who appears in i-D's film about Charles Jeffery and his club night LOVERBOY.
An ode to female friendship and, err, eating flowers, the video for Kids is described as "an abstract fantasy of sporting triumph," and sees band members Rakel Mjöll, Alice Go, and Bella Podpadec hang out in a pink and blue world of athletic equipment. Paolina Alexandra Russo provides on-point 80s styling -- think visors, sliders, shell suit jackets and rackets -- while Olivia Sonia Pudelko creates a million great make-up looks, all blended by Zamiri using retro MTV-style graphics and effects and grainy VHS cuts.
The video's release coincides with the announcement that Dream Wife has signed to indie label Lucky Number, who describe the group as "the most exciting new band in the UK." EP01 is available on iTunes right now, but the band is also release it on limited edition 12" vinyl on Friday, July 29 on Cannibal Hymns records.
Dream Wife will play four gigs in Brighton over the next three days, as part of the Alternative Great Escape, then head to Bristol, Nottingham, and London, with a set at Visions Festival on August 6.
Text Charlotte Gush