​palace is opening its first permanent store in london

And is doing a mid-season drop to sell in it, too...

by i-D Team
14 April 2015, 7:55pm

Fresh off the heels of his spring/summer 15 collection, skate king Lev Tanju has announced a mid-season drop at the opening of Palace's first ever permanent retail space. Its holy doors will open on April 25 at 26 Brewer Street in London, and although it will be open every day, you can pretty much guarantee a queue round the block and for all the stock to be sold at its inauguration. "We're opening a shop and we need to fill it with product, so we just wanna make a lot of really nice stuff," Lev told Style.com. "I want it to be a place where people can come to chill, buy some music, buy some clothes, buy some skateboards." As well as the brand's seasonal collections, the shop will stock records and skateboards. Check out the new collection here and pick your goods quick because Palace always has and always will be about quality, not quantity!