ethical fashion brand maiyet appoint declan kearney as new creative director
A new chapter for the luxury brand championing artisanal craft from around the globe.
Maiyet fall/winter 15
Perhaps the first fashion brand started by a human rights lawyer (although maybe not the last; we're looking at you, Amal Clooney), Maiyet has announced the appointment of Declan Kearney as Creative Director. A former Design Director at Alexander Wang, with stints at Jason Wu, Halston and Calvin Klein, Kearney has been tasked with reimagining the brand and revolutionizing its design direction.
The Northern Irish Central Saint Martins graduate is expected to set the brand on a new, high fashion path. "People will see a shift in the way the brand looks," Kearney told the New York Times, "I'm very inspired by New York and what women wear on the subway", "it's about the fusion between the mechanical and modern and the artisanal."
Maiyet's calling card is incorporating artisanal craft from around the globe into luxury garments. The brand strives to keep fading crafts alive by buying work from artisans globally, in countries including Indonesia, Kenya, Mongolia and Peru. It also provides training and development to artisan businesses through a partnership with independent non-profit organization Nest, promoting entrepreneurship and seeking to affect prosperity in areas that need it most.
Kearney was actually appointed last December, but Maiyet kept it quiet until now to give the designer time to get his head around the brand. He will present his first resort collection in June.
The announcement is another good-news story for the ethical fashion sector, after last week's i-D exclusive release of The Plastic Age, a film starring Pharrell that explains how G-Star are using fibre from recycled ocean plastic in their denim.