McQ do a no-show show at lfw
Instead, Alexander McQueen’s diffusion line presents its spring/summer 16 collection via social channels.
McQ have shown their spring/summer 16 collection not through the traditional catwalk format, but through social channels and their digital flagship, McQ.com. The collection has been captured by three young creative talents: photographers and filmmakers Lea Colombo, Jack Davison and Sharna Osborne. There are lo-fi videos, character studies and detail shots, all created in the crypt of Spitalfield's Christ Church. The collection references New York's Post Punk 'No Wave' scene of the late 70s and early 80s, with its punks and club kids, so there are silver jumpsuits, shredded skirts and band t-shirts. Sexy, androgynous and anarchic.
Head to their Instagram on @McQ to see the full collection emerge and check out these exclusive i-D images here.