the truth about vlogging with evelina barry

In celebration of YouTube’s 10th anniversary, this week we will be delving into the weird and wonderful world of internet vlogging, as we meet the voices of the digi generation and online stars of tomorrow who have been redefining the very meaning of...

by Tish Weinstock
19 March 2015, 7:06pm

25-year-old Evelina Barry has been vlogging since 2010. What started as a way of making friends while at college, soon turned into a fully-fledged profession. And with 950,000 YouTube subscribers, it's a profession she has down to a T. ''People like watching everyday girls they can relate to,'' says the fashion vlogger of her growing success. ''It seems much more attainable than following a celebrity.'' From 'Fashion Tips For Broke Girls' to 'How To Avoid Being a Fashion Victim', Evelina's videos are fun, fresh, and fully accessible to young kids looking for a way into fashion. They're not big budget concept movies which alienate their young audience by advertising unaffordable clothes, unattainable dreams and unrealistic ideals about beauty and body image, they're homemade videos of real life people, discussing their honest opinions about what to wear and how to wear it. Which is why more and more millennials are tuning in. However, it's also why vloggers have been getting a lot of flack, especially from those who see them as a threat to the exclusivity and elitism of high fashion. Something that Evelina is keen to rectify.

What's so great about vlogging?
I love that I can be myself and let my personality show through. It took time to realize that, though.

Do you find that your personality is the same on screen and off or is there a certain level of performance involved?
For the most part yes, I am a little more sassy in the front of the camera sometimes. It's like a weird alter-ego that comes out once the camera is on.

How has vlogging changed how we consume fashion?
I think fashion vlogging is still very new and very much evolving, especially compared to fashion blogging. It's much harder to make a short film showcasing an outfit as opposed to taking a photo.

What would you say to critics who argue that vlogging has removed a certain sense of artistry and exclusivity when it comes to fashion?
It's easier to convey a story through a picture than it is through a video, hence why it can look awkward sometimes. But there are definitely beautiful ways to create art through an editorial fashion film.

Should fashion be democratic?
Absolutely. It's one of the main reasons I chose a career in fashion. People are tired of the dictatorship. Fashion should be fun, accessible and for everyone.

Can anyone be a vlogger?
Yes! While I do think vlogging is very much a personality business, not everything is everyone's cup of tea. While my personality might not be to everyone's taste, maybe there is a person out there that is just exactly who you were looking for to get some inspiration for your day.

What makes you stand out from all other vloggers?
I'm honest and silly at times. I don't care about perfection.

How does it feel to have an entire community surrounding and supporting you?
It's pretty great actually. It's like people are constantly waiting for my next move and are very supportive for the most part.

How do you deal with online trolls?
It's simple: I don't.

Does vlogging empower you as a woman?
I think being successful at a given job empowers women. Vlogging is one of the things I do for a living and it makes me very happy that I'm able to make a living through a creative career that hopefully inspires others to do the same. 


Text Tish Weinstock

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