Photography Ben Simpson

meet the people who make fashion week possible

As the local industry rallied for Mercedes-Benz Fashion Week Australia we met some of the Australian fashion insiders who make it all possible.

by Charlotte Agnew
23 May 2019, 6:35am

Photography Ben Simpson

Each year Mercedes-Benz Fashion Week Australia rallies the Australian industry into a show of force, a communal coming together of fashion's many arms. It's a week of runways, presentations and parties that gives designers a chance to present their creative visions and themselves. But behind every designer is an army made up of countless people working to facilitate that vision.

While covering this year's MBFWA we decided to celebrate the people who work hard to make it all possible. From models to makeup artists to DJs, here we spotlight some Australian fashion insiders and talk about fashion week highlights and hardships.

Agi Akur i-D Australia
Agi wears hat Stussy, shirt Supply Store, top, dress and pants Acne Studios, shoes Louis Vuitton.

Agi Akur, model @ IMG

"Having a fashion week in Australia is important because we count too. There's such a diverse array of people here who create unique and amazing products and they definitely deserve the time to shine."

Valerie Norman i-D Australia
Valerie wears hoodie Louis Vuitton.

Valerie Norman, model agent at Kult Models

"My fave memories are supporting close friends in the industry like Dion Lee, Emma Mulholland, Double Rainbouu, 10 Pieces, all people who both push creative boundaries and are continuously supporting our most exciting up-and-coming talent each year."

Matthew Gode i-D Australia
Matthew wears jacket and pants Lisa Waup x Verner, t-shirt Prada, shoes Dior.

Matthew Gode, choreographer

"The sense of community is great. It’s not often that everyone from all aspects of the fashion industry come together and celebrate the work of these designers."

Heart People i-D Australia
Ryan wears top and jacket Prada, pants Moncler Palm Angels, shoes Louis Vuitton. Rachel wears hat Stussy, jumper and shirt Supply Store, jacket Acne Studios, pants Dior, shoes Louis Vuitton

Heart People, DJs

"In Australia we're short on certain exposures of creative platforms compared to other first world countries. This is a special event for Aussies because international media actually comes here to review our work on a global level, which is awesome."

Kye Lister i-D Australia
Kye wears shirt Stussy, hoodie, ants and skirt Perks and Mini, shirt Supply Store, shoes Louis Vuitton.

Kye Lister, model @ Kult

"The hardest part of fashion week is how often they have to touch up the makeup and clothing. The best part is doing the runway cause it’s fun."

Claire Thomson i-D Australia
Claire wears t-shirt from Supply Store.

Claire Thomson, beauty director

"My favourite memory from any Australian fashion week is possibly my first time doing it, assisting the beautiful Dotti. And my favourite show was probably the Ksubi rat show! So much fun!"

Emma wears jumper Stussy, pants Holiday the Label, shoes Louis Vuitton.

Emma Mulholland, designer of Holiday the Label

"I do think it’s important but the past couple of years I have felt a bit confused by it, I feel like the priority the industry puts on influencers at the moment is a bit concerning and kind of missing the point of the whole thing. I think it’s become more about them than the brands. That said, it is still a great platform for designers and if you’re clever about it you can really grow from it."

Atty Mitchell i-D Australia
Atty wears cap Stussy, hoodie Perks and Mini, t-shirt Prada, jacket and pants Acne Studios, shorts Supply Store, shoes Louis Vuitton.

Atty Mitchell, model

"The best part of fashion week is getting to work with Aussie creatives that gave me some of my first jobs. Oh, and the after parties."


Photography Ben Simpson
Styling Charlotte Agnew
Hair Daniel Jianing Liu @ USFIN atelier
Make-up Claire Thomson
Photography assistants Jordan Simpson, Joshua Bentley, Wade Kelly
Styling assistant Domenic Roylance
Featuring Agi Akur @ IMG, Atty Mitchell, Claire Thomson, Emma Mulholland, Heart People, Kye Lister @ Kult, Mathew Gode, Valerie Norman

australian fashion
Mercedes Benz Fashion Week Australia