be literally the biggest thing in streetwear with balenciaga's $9,000 jacket

The seven-layer topper from Balenciaga's fall/winter 18 runway has arrived.

by Hannah Ongley
29 August 2018, 4:19pm

This heatwave-stricken swampland is inspiring the internet to “really start dressing,” and Balenciaga has just the jacket for people who can’t wait to wear all the jackets at once. The brand’s voluminous outerwear from the ski-themed fall/winter 18 runway has finally hit shelves — complete with an equally hefty price tag of $9,000 USD. Just think of it of $1,285 per plaid shirt, jersey hoodie, and on-trend gorpcore fleece. Twitter is already comparing the outwear beast to the scene in Friends where Joey makes an imposing entrance wearing everything Chandler owns. Where else does fashion’s most divisive brand go after those two-in-one shirts?

The jackets are, as MatchesFashion helpfully notes, intended to be worn in cold-weather climes. But they’re also a clever noted to the iconic cocoon shapes of Cristóbal Balenciaga, updated using fancy technology for the streetwear-obsessed generation. Demna Gvasalia modeled the skiwear and shirts on volunteers — on the runway, some of them were styled over World Food Program T-shirts created in collaboration with the UN nonprofit.

“We styled the models almost like the volunteers who ask you to sign petitions for Greenpeace, or whatever, on the streets,” Demna explained after the show, saying that he chose the youngest models in the line up to model the World Food Program pieces, “so it looked like it was the youth giving this message.” Balenciaga donated $250,000 to the World Food Program, and 10% of all sales from each WFP-branded product sold will go to the non-profit. That includes caps, too, if you consider seven to be quite enough layers already.

demna gvasalia
fall/winter 18