fashion east: mythical club creatures, a toxic paradise, and sculptural workwear corsetry

Lulu Kennedy’s Fashion East incubator presented the debut of Matty Bovan, the catwalk return of A.V. Robertson and Richard Malone, and Mimi Wade’s latest B Movie blockbuster.

by Charlotte Gush
18 September 2016, 12:40pm

All eyes were on Matty Bovan at this season's Fashion East. The CSM-trained designer — who works out of a shed in the garden at his parents' house in York — has never presented a full collection at London Fashion Week before, but you will have seen him around. He made metal and clay charms for Charles Jeffrey's latest MAN show, and creating alternative beauty looks for i-D.

Matty Bovan spring/summer 17

For his runway debut, Bovan elevated his fantastical everyday style into a 'wardrobe' collection of full looks. Inspired by "British folklore and mythology: goblins, gargoyles, and mythical creatures," as well as "downtown New York: Maripol, Nina Hagen," the collection was a riot of color, texture, and embellishment. Diamanté mesh bandeau tops in stripes of pink, blue, silver, and gold were worn with matching armlets or over leg of mutton sleeves, screen printed mini dresses, and matching skinny trousers. A long, pink sports mesh gown was overlaid with a net of knotted diamanté mesh strips; almost all looks were worn over neon fishnets and with trinket laden, hand-painted Coach bags, Tatty Devine jewelry, and colorful clay swirl broaches by Matty's mom Plum.

Matty Bovan spring/summer 17

A.V. Robertson proved that you don't need Marc Jacobs sitting front row and a line up of new supers (as she had last season) to make catwalk impact. With her focus fully on the clothes, Robertson took a turn for the toxic this season. Inspired as ever by her vivid dreams, Amie welcomed us in to "a contaminated paradise — a place that was toxic and all the plants started growing neon and hazardous." This influence was mixed with references from 50s horror films like Day of the Triffids and Forbidden Planet.

AV Robertson spring/summer 17

The optimistic botanical embellishments of her earlier collections have transformed to a radioactive green, toxic purple, and alarming orange. Glittering with Swarovski crystals, they were embroidered on draped silk blouses and mesh tops, and stood out against dark elegant jackets in slightly stiff linen, worn with matching trousers or skirts with double zip details and low slung belts.

AV Robertson spring/summer 17

Richard Malone returned again to a consideration of blue collar workwear. "I don't ever stray too far away where I'm from, because I think it's always updating that way of dress," the Irish designer told i-D backstage. "With Brexit and tuition fees going up," he continued, "Those uniforms are becoming marginalized more in London, or they're being integrated into wardrobes in more of an appropriative kind of way, as opposed to paying respects." Unlike hipsters pinching a worker's jacket pattern, Malone traces the history of fabrics used in uniforms — like those worn by hospital cleaners — and mixes them with 18th century corsetry or stay-making to "really pay them a kind of homage and respect as [things of] equal value in our histories," he said. "We always think of corsets and huge bustles, but also things like smocks are just as important, and they're totally overlooked," he explained, adding "So I think it's important to actually look at them."

Richard Malone spring/summer 17

On the catwalk, recycled acrylics in blue and yellow stripes were fashioned into sporty cut-away tops, mini dresses, cycling shorts, and flared trousers. A white-accented, bright orange tab-strapped racer top with soft corsetry details worn with matching high-waisted trousers was a highlight; but the standout pieces were the swirling creations of fabric art which cling the torsos with no fixtures at all. "They're like little sculptures that form around the body," Malone commented. "I start with a huge swirly drawing — I sketch quite large, probably like 15 square feet. Sometimes I paint them, sometimes I cut into them. I always build it around a form, I don't ever design flat or illustrate and then make from that. I always design on a real body, and that's how I make them work — keep trying them on and making sure they're functional. They clip onto the body, there's no closing, and they are backless."

Richard Malone spring/summer 17

Ahead of the catwalk show, Fashion East hosted a static presentation by the British-American designer Mimi Wade for the second season. Inspired again by her B Movie star grandmother, this time it was the interior of her Fountain Avenue, Hollywood home in Wade's spotlight. Its walls were covered top to bottom with movie posters; upholstery in pale pick satin and dusty dog figures covered every surface. There was leopard print, cow print, cartoon-printed denim, and an underwater monster battle scene on an orange lace accented shift. The B Movie style slogan 'Infernal Beauté' was printed in ombre red to yellow on a pink strappy dress with black lace, and a warning 'Suggested for mature audiences' from a Barbarella film poster was emblazoned across the chest of a cherry print pink organza dress with a raw hem, square frilly neckline, and puffy shoulders.

Mimi Wade spring/summer 17

"Granny's fridge is covered in pictures of all the animals that she's ever had that died so we immortalized them behind crystals [in the jewelry]," Mimi told i-D backstage. Aside from the kitch, Mimi also took inspiration from her grandmother's antics. "Basically, my granny puts aggressive notes up around her house to this woman who she thinks is taking her things, she explains. "They say things like 'Get a life,' but she puts them up with like bunny rabbit stickers and floral stickers. It's a really aggressive message but surrounded by cuteness. Even though it's quite sad, I see the humor in it." In an homage, on a floral bustier, there was a printed postcard that read, 'Glad you're not here!'


Text Charlotte Gush
Catwalk Photography Mitchell Sams
Presentation photography Chris Yates

London Fashion Week
fashion east
lulu kennedy
av robertson
mimi wade
spring/summer 17
ss 17
matty bovan
av robetson