dream wife's new music video is everything

Join the Icelandic-English band for a never-ending night out with their best friends, in association with MCM.

by i-D Staff
11 February 2017, 4:05am

Friday night and the lights are low, Dream Wife are the kids to know. With their fittest friends in tow, the Icelandic-English trio descend on their favourite London basement venue with studs in their leather and a twinkle in their eyes. They've got an attitude that can't be replicated; a nonchalant air of ice cool through the warm filter of a hot club. But don't doubt for a second that they don't know how to have good time. Tonight, in the video for their latest single Everything, featuring Young Karin, we join the band for an intimate backstage hangout against a backdrop of blue velvet. Rakel Mjöll seduces with the promise that everything will be clear in the dark as Alice Go goes for it on guitar and bass god Bella Podpadec simply rules. 

We shot a friend of the band decked out in MCM's punk-infused, i-D-inspired new collection below. All coloured eyes, dog collars and glitter; hearts will race, hair will fly, and the night never has to end if you don't want it to. The sun might come up, but the party doesn't stop. 

All clothing MCM.


Text Frankie Dunn
Photography Harry Carr
Styling Emilie Kareh
Hair Mari Ohashi at LGA Management
Make-up Daniel Sallstrom at CLM HAir & Beauty using M.A.C Cosmetics
Nail technician Trish Lomax at Jed Root
Photography assistance Andrew Moores, Jori
Styling assistance Camille Marchand
Hair assistance Patrick Forini
Make-up assistance Iris Grob
Production Tessa Griffith
Model Lida Fox at Next
Lida wears all clothing MCM. 

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