vivienne westwood’s message for autumn/winter 18 is don’t get killed

Dame Viv’s army of millennial iconoclasts is here to save the world.

by Felix Petty
09 January 2018, 4:55pm

“You all know what I’m up to,” read the opening of the statement Dame Viv had written to accompany the release of her autumn/winter 18 collection. We know what Viv’s up to, cos she’s promoting the political causes she’s always been busy promoting; Viv wants to save the planet. And she’s busy, this season, creating the kind of classic Vivienne-esque clothes we know and love.

Forgoing a show during LFWM this season, the designer released a video and accompanying lookbook. The collection was titled Don’t Get Killed, the theme, roughly, was militaria, the cast an army of youthful iconoclasts and influencers with millennial DGAF attitudes. Vivienne was looking back to the iconic graphics and prints of her decades long career too, she’s assembled them into a pack of cards and prayer flags, the aim, of course, is to save the world; she calls the flags a “shield of terror designed for warchild.”

The clothes themselves follow the message; environmentally friendly wool, traditional army Melton felted fabrics, camouflage for her army of activists, sustainable hemp, unisex items that abide by Viv’s “buy less, choose well, make it last” mantra -- everyone sharing the same clothes. She describes it all as “iconic Westwood”. Which, in troubled times, is what we need.

This article originally appeared on i-D UK.

Vivienne Westwood
autumn/winter 18
a/w 18