levi’s unveils exclusive 501 ct jeans
The limited edition capsule collection will launch on Net-A-Porter in March.
Levi's have worked with Net-A-Porter on a three-piece capsule denim collection. The new Levi's 501 CT jeans (Customised and Tapered) have been designed by Octavia, the denim buyer for Net-A-Porter. Each pair takes around 72 hours to create and will be handmade at Levi's Innovation lab, Eureka, in San Francisco.
The jeans are crafted from Cone Mills' White Oak selvedge denim made in North Carolina (they two have collaborated for 100 years) and each pair will feature an exclusive Eureka "E" stamp on the back of the buttons. The jeans can either be true-to-size, slimmed down and higher on the waist for an effortless look ("down-sized"), or baggier and more relaxed in the thigh for a relaxed fit ("up-sized").