rihanna unveils first campaign for puma

The company's new creative director steps up in the first image from their collaboration.

by Isabelle Hellyer
30 April 2015, 12:40pm

Rihanna signed on as the creative director of German sportswear giant Puma in December last year. Whilst we caught glimpses of RiRi at the brand's HQ, we were yet to see the product of the collaboration - until now. Puma have just released the first images of our cover-star in their Forever Faster campaign. Peep it!


Text Isabelle Hellyer
Image via Puma/Twitter