pills and potions: nicola formichetti's latest streetwear campaign is for the club kids
This one goes out to all of the ravers.
Nicola Formichetti's streetwear label Nicopanda has released their spring/summer 16 campaign, and it's safe to say, this one definitely goes out to the club kids. We can feel the PLUR vibes coming out of our computer screen. Don't worry though, Formachetti's poppers aren't illicit, they're Nicopanda candy that's only out to release a fashion high.
The label, if you're unfamiliar, is Formichetti's slightly lesser known streetwear project born out of a Tribeca pop-up shop in the Gaga days. Named Nicopanda to pay tribute to the designer's Japanese heritage, the label (much like Bathing Ape) centers around a kawaii animal emblem. Nicola's described the titular panda as a "kind of a punky version of Hello Kitty."
True to the brand's playful street spirit, Nicola didn't enlist models to front the campaign; instead, he picked his mates and favourite artists. Artist Phillipa Horan and skater Anthony DeFalco are standouts.
Text i-D Staff
Images courtesy Nicopanda