people tree will ask #whomadeyourclothes on fashion revolution day
The ethical fashion brand are putting the spotlight on their garment workers and challenging other brands to do the same.
Ethical fashion brand People Tree are challenging the brands on your back to answer the question #whomadeyourclothes for Fashion Revolution Day 2015, this Friday 24th April. They want you, and everyone you know, to snap a selfie with the label of your clothes on show and tweet it to the brand you bought it from, asking them to answer the question? After the deadly collapse of Rana Plaza garment factory in Dhaka, Bangladesh in 2013, which killed 1,133 garment workers and injured thousands more, the working conditions in clothes factories supplying western high streets were brought into sharp focus. Fashion Revolution Day was started to commemorate this shameful disaster, but also to look forward to how fashion can be changed to avoid such tragedies and make the industry more ethical and sustainable.
As well as putting the pressure on all fashion labels to make their production chains more transparent, People Tree are sharing stories about the tailors, fabric printers, knitters and others who make their fashion line. Rosy Solanky, for example, has worked at social enterprise and fair trade textiles producer Creative Handicrafts in Mumbai, India, for 21 years. She says, "I work with dignity and pride. I have a regular salary, I am able to educate my children and help other women earn well." This Fashion Revolution Day, let's hold our fashion brands accountable so that someday all the women and men who make our clothes are able to say the same thing.