Photography Stone

UN GARCON CHARMANT AW22 is the ultimate insomniac wardrobe

The brand, by i-D cover star Lu Han, embrace the night with their new collection.

by Em Guo
|
21 January 2022, 5:00pm

Photography Stone

Streetwear has been so intertwined with Lu Han’s career as a singer, actor and former member of the Korean-Chinese boy band Exo, that it made a lot of sense when the i-D cover star revealed that he was the mastermind behind UN GARCON CHARMANT last year. With the fashion brand, he presents an accessible, down-to-earth but much-hyped wardrobe of jewel-coloured velvet trousers and matching sports jackets, camouflage sweats, graphic tees, bomber jackets and boxy polo shirts. 

For their AW22 collection, U.G.C took inspiration from the collective experience of insomnia among Gen Z and millennials. Rather than dwelling on the negativity of those sleepless nights, the collection proposes we flip the script and embrace it together. i-D China has collaborated with U.G.C to tell one such story. In it, two friends find companionship and comfort as they hang about their hotel room and roam the corridors. Both the collection and resulting images aim to capture what it is to feel safe, loved and part of something… even on your loneliest nights.

a model jumps on a hotel bed wearing UN GARCON CHARMANT AW22

Decked head-to-toe in U.G.C’s comfortable sweats, the models jump on the beds, use the hotel’s carpeted hallways as their runway and have mini adventures in the dim light. Best known for its street-meets-sportswear, with the new “Insomnia” collection U.G.C elevate the mood with vibrant green and yellow tie-dye. The result? An expressive, self-assured collection for the confident wearer.

Continuing U.G.C’s venture into nighttime hedonism, the brand have also launched a “Black Capsule” collection, exploring the complexity of human emotions via a selection of bold, glow-in-the-dark graphics. It looks great in the day but, naturally, really comes to life after dark.

a model stands yawning in a hotel corridor wearing UN GARCON CHARMANT AW22
two models stand in a hotel corridor wearing UN GARCON CHARMANT AW22
a model stands in a hotel doorway, head on a pillow, wearing UN GARCON CHARMANT AW22
a model sits in a hotel armchair, slouched over the arm, wearing UN GARCON CHARMANT AW22
a model sits in a hotel corridor wearing UN GARCON CHARMANT AW22
a model stands in a hotel corridor wearing UN GARCON CHARMANT AW22
a model stands in a hotel room wearing UN GARCON CHARMANT AW22
two models stand in the dark wearing UN GARCON CHARMANT AW22

Credits


Executive Producer Qiuzi Zhang
Photography Stone
Styling Ola
Models Kaiji and Feng