tumblr is designing clothes now

“We wanted every look to feel like a Tumblr post”.

by i-D Staff
14 September 2015, 9:31am

If you've ever scrolled down your Tumblr dashboard filled with cat gifs and 90s fashion inspiration and thought Damn, I wished I looked like that—we have good news: Tumblr is set to release a fashion line.

To celebrate their tenth year at New York Fashion week, Tumblr asked ten artists to help create a range of looks including dresses, backpacks, and kimonos. According to Tumblr's fashion evangelist, Valentine Uhovski each look will "feel like a Tumblr post".

They unveiled the collection at their dashboard inspired pop-up shop. The rest of us can get it online at Print All Over Me

In other news, Tumblr apparently have a "fashion evangelist". 



Text Claire Le
Images via Tumblr