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maria grazia chiuri’s message of female empowerment is to be honoured at the fashion awards

The first female Design Director in Dior’s history will receive the Swarovski Award for Positive Change on Monday 4 December at the Royal Albert Hall.

by Steve Salter
|
29 November 2017, 10:21am

Dior spring/summer 18. Photography Mitchell Sams.

From the global movement of the Women’s Marches through to the collective social media stands of #MeToo and #MyJobShouldNotIncludeAbuse, 2017 has been the year when
equality and female empowerment messages were taken to the many. Beyond the streets and our screens, Maria Grazia Chiuri continued the conversation on the catwalk. As the first female Design Director in Dior’s 71-year-history, Maria Grazia Chiuri has, since her appointment last summer, carefully crafted a new chapter for the French luxury house and brought the debate around female empowerment to Paris Fashion Week and beyond.

Responding to today's turbulent and troubled socio-political climate, the Rome-born designer’s collections continually connect fashion to feminism. Chiuri’s use of Linda Nochlin’s battle-cry essay Why have there been no great women artists? in her recent spring/summer 18 collection and Chimamanda Ngozi Adichie’s We Should All Be Feminists in her powerful debut have reverberated around the world, and placed fashion directly within the wider discussions around women’s equality, inspiring many other designers to follow her lead. It hasn’t gone unnoticed.

“It is our great pleasure to recognise Maria Grazia Chiuri’s inspirational creativity and positive impact with the Swarovski Award for Positive Change,” Nadja Swarovski, member of the Swarovski Executive Board, commented in a statement. The award itself recognises and celebrates individuals who have made a positive impact on society, the environment or both, and forms part of Swarovski’s efforts to promote a more sustainable and positive future. “Maria Grazia has combined her own longstanding commitment to female empowerment with true creative magic, to bring today’s most vital conversations to fashion’s front row.”

“The feminist movement that has been mine for the longest time has finally struck a resonant chord in society, and this recognition sends a powerful message to all women battling on a daily basis,“ Chiuri explained before paying tribute to the late Franca Sozzani who was the recipient of the first Swarovski Award for Positive Change just last year.

Read: Maria Grazia Chiuri’s notes on being a woman.