gigi hadid kicks ass in new versace pour homme fragrance campaign

Cue lots of half naked male models wrestling each other. Got your attention yet?

by Tish Weinstock
10 August 2016, 1:53pm

Float like a butterfly, sting like Gigi. Packing a punch this season is the video campaign for Versace's new fragrance pour homme: Dylan Blue. Directed by Bruce Weber, the short film features the exquisite Gigi Hadid kicking some serious ass at the gym. Speaking of derrieres, there are a lot on show, courteously provided by a host of male models turned boxers, seen flexing their muscles during push ups and wrestling each other to the ground. It's all pretty erotic, really. Lots of naked torsos, kissing, and touching.

Cinematic in black and white, the film is narrated by an Italian voiceover taken from the male perspective, about a formidable young girl who joins the gym. "My dad always used to say," says the voice, "You can't live with women and you can't live without them...I knew I never stood a chance with Gigi. But in her own way, she loved us all — no matter who won the fight. That's one for the books." One for the books, indeed.

Gigi Hadid
fashion news
bruce weber
dylan blue
versace pour homme fragrance