nabil elderkin shoots an uncensored kendrick lamar for reebok classics

A dream collaboration between the hip-hop star and Australian photographer and music video producer results in a series of perfectly candid snaps.

by Amy Campbell
22 July 2016, 2:37pm

Photography Nabil Elderkin

In the latest campaign for Reebok Classics, two of our favourite creative people —photographer Nabil Elderkin and musician Kendrick Lamar — have teamed up to produce a series of candid and heartfelt images that are a breath of fresh air amongst the current sea of brand projects out there.

Nabil, who was born in Chicago but spent most of his childhood in the Australian coastal town of Port Macquarie, has previously worked on ground-breaking shoots and videos with artists such as Jay-Z, Daft Punk, Frank Ocean, Bon Iver, and The Weeknd. Recently tapped by the sneaker company to shoot Kendrick wearing the new Classic Leather Split Pack, the connection between the two is evident. The images provide an off-guard and honest glimpse of the rapper. 

The untouched images, and yet-to-be-released accompanying short film, were shot on various cameras and polaroids, including the very machine Nabil used to shoot Kanye West in the early 2000s. The collaboration is a reminder that in the face of so much newness, it's authenticity that will always triumph.




Text Amy Campbell
Photography Nabil Elderkin

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