taylor swift's back catalogue re-appears on streaming service
The singer's music has started streaming on Tidal, a rival to Spotify, owned by Jay Z.
In November, Taylor Swift removed her entire back catalogue from Spotify, explaining that she was "not willing to contribute my life's work to an experiment that I don't feel fairly compensates the writers, producers, artists and creators of this music". However, all of the singer's albums, except last year's 1989, are now available on a rival streaming service, TIDAL, which was recently purchased by Jay Z's S. Carter Enterprises for $56.2 million (£37.7) million.
TIDAL may have managed to secure streaming rights to Swift's lucrative music because it bills itself as an premium alternative to Spotify. A welcome message on TIDAL's website introduces potential customers to "the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial". TIDAL's price point reflects these premium credentials: after a seven-day free trial, all TIDAL customers are billed £19.99 a month in the UK and $19.99 a month in the US. Spotify is currently available free of charge with adverts, or at a cost of £9.99 a month in the UK and $9.99 a month in the US without them.
Asked to clarify Swift's position of music streaming, a representative from her label told MTV: "Taylor Swift's albums, except for the multi-platinum 1989, all appear on streaming services that require a subscription fee. This has never changed. Big Machine Records believes music has value and we do not believe Taylor's music should be made available for free."
Text Nick Levine
Photography via Jana Zills