mac makes beautiful music with dej loaf, halsey, lion babe, and tinashe

The iconic makeup brand's new collection is inspired four rising music-industry stars.

by Tish Weinstock
05 February 2016, 5:10pm

Continuing their longtime love affair with all things music, makeup brand MAC has teamed up with four of the industry's hottest rising talents — Dej Loaf, Halsey, Lion Babe, and Tinashe — to launch its latest collection, called Future Forward. 

Capturing the unique beauty of each musician, the collection will include a nine-color eyeshadow palette to get you looking like Tinashe, a bluish-grey lipstick to match the color of Halsey's hair, a peachy-nude lip gloss to channel Dej Loaf and, finally, a metallic gold liner to bring out the inner Lion Babe in you.

"MAC has always been a supporter of both established and emerging talents in the music industry," explains MAC Senior Vice President, James Gager. "We have a solid record of identifying and providing unique support to them at the beginning of their careers. With the Future Forward collaboration, we admired each artist's distinctive sense of style and point of view on beauty. Tinashe is more of an eye girl so she knew right away she wanted to do an eyeshadow palette. Halsey had this striking blue hair and really liked that bluish-grey lipstick tone, a bit 90's. Lion Babe has a lioness persona with her voluminous golden mane. A metallic gold eye liner fits her perfectly. Dej Loaf prefers a more minimal makeup look so the shimmery, versatile lip gloss worked for her. Each of their personalities are fully expressed in their product." 

With the collection hitting stores next month, there's a lot to look forward to.


Text Tish Weinstock
Images courtesy MAC

DeJ Loaf
lion babe